FASHION
Photography & Films
Fashion Photography & Films
Editorial imagery, campaign visuals and cinematic stories shaped around fashion, people and ideas.
FASHION, SHAPED BY VISION
Hitesh Malpani is a fashion photographer and filmmaker based in Jaipur and Delhi, India, creating editorial imagery, campaign visuals and fashion films for designers, brands, models and creative teams.
His approach brings together considered lighting, expressive direction, styling, location and composition to create imagery that goes beyond showcasing a garment — building a visual world around it.
With experience and specialization in fashion photography – from clothing and accessories to moods and lifestyle - he has the skill, knowledge, intuition, experience, and competency to ensure that a garment's designs and detailing are captured beautifully.
Hitesh has a unique and distinctive shooting style. Through his work on commercial projects, he has seen the fantastic benefits his innovative campaigns have had on his client’s brands. He boosts his client’s profile with sharp, aesthetically beautiful, professional images and films.
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Fashion in Motion
Fashion is not always still. Through movement, sound and atmosphere, fashion films bring another dimension to a collection and its story.
FASHION FILM | STERLING DRAPES | INDIAN SAREES | UMEAID LAKE PALACE | HITESH MALPANI
More Than The Garment
Fashion imagery is rarely about the garment alone. Light, movement, expression, styling, setting and atmosphere all contribute to how a collection is perceived.
Hitesh approaches each shoot as a visual collaboration, working with designers, stylists, models, makeup artists and creative teams to build images that reflect the identity and intent behind the collection.
What I Create
Fashion Campaigns
Campaign imagery shaped around collections and brand identity.
Lookbooks & Catalogues
Clean imagery presenting collections, garments and details.
Editorial Fashion
Concept-led imagery for designer stories, publications and editorials.
Fashion Films
Cinematic moving images bringing fashion, movement and atmosphere together.
From Concept to Image
01 — Concept
Understanding the collection, brand identity, references and intended audience.
02 — Direction
Developing the visual language through location, styling, lighting, composition and mood.
03 — Production
Working closely with models, stylists, makeup artists, designers and production teams to execute the vision.
04 — Craft
Refining every frame through considered selection, retouching, colour and post-production.
The Thinking Behind the Image
Creative Direction
Every shoot begins with a visual idea — from the mood and setting to lighting, styling and composition.
Light & Composition
Hitesh works with light, perspective and framing to create imagery that feels considered, expressive and distinctive.
Collaboration
Working closely with designers, stylists, models and creative teams, each image is shaped around the story and identity of the collection.
Have a Collection to Bring to Life?
Tell us about your next campaign, editorial or fashion film.
Explore More Commercial Photography
Jewellery Photography
Luxury jewellery campaigns, editorial imagery and detailed product-focused photography.
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