EVERY PIECE OF JEWELLERY TELLS A STORY
Jewellery has been adorned by women and men for thousands of years. Different pieces were worn to symbolize messages like wisdom, prosperity, power, royalty and elegance. It has also been used to bring out the person’s best features.
Jewellery has an innate power to transform and enhance any outfit instantly. Different jewellery pieces can create elegant and distinctive looks. This makes it imperative to choose the right piece for the right occasion.
The reasons for buying jewellery are varied. While it is an investment for some, it has luxurious or sentimental value for others. Jewellers and jewellery brands develop marketing strategies revolving around these reasons. Every piece requires enticing pictures to showcase its intricate details and build a connection with the viewers.
Jewellers commonly opt for editorial jewellery photoshoots for their advertisements and other marketing activities. They rely on the creativity of the photographer in enhancing the product’s appeal with a high-resolution editorial jewellery shoot.
Major brands depend on image styling to create balanced and striking images. They wish to stir an emotion with their advertisements as a powerful sales tool. This requires building a campaign around the emotions of their new collection. This has not only led to the growth of campaign jewellery photoshoots but also cinematic jewellery films. They dramatically improve viewer engagement and ad retention rates.
Photographers also use props to create different aesthetics. Jewellery photography with props has become popular as it builds a story around the piece of jewellery.
To give the jewellery a human touch, photographers often opt for model jewellery shoots. This adds to the appeal and allows the viewers to connect with the pieces. Models in royal attires wear traditional statement pieces to reflect luxury and royalty. Models in crisp formals often showcase minimalistic and modern pieces.
Hitesh Malpani is a renowned Jewellery Photographer in Delhi, India with vast experience in jewellery photography. His knowledge of lighting, background and reflection is appreciated in the industry. His captivating photographs evoke emotions. He strives to offer the viewer the most authentic visuals of the actual jewellery piece.
They say, “Diamonds are a girl’s best friend.”. Honestly, women adore their jewellery collection and keep it close.
Get in touch to plan your next jewellery photoshoot!
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