EDITORIAL PHOTOGRAPHY AND ITS ENCHANTING ELEMENTS
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An image has the power to depict a story and evoke emotions. Editorial photos support the narrative of the text and are
commonly found in newspapers, magazines and editorial features. Articles in print and online publications use editorial photography to add depth to the story.
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Editorial photos are focused on providing a clear visual reference to the text. Their sole motive is to support the story by
creating a particular tone for the article.
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There’s more to editorial photography than just elegant pictures. Every editorial photograph and film are centered around a message. There is a strong element of storytelling involved in shooting editorial photos. Editorial photography and filmmaking are different from commercial photography and filmmaking whose main aim is to generate sales and revenue.
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Editorial photography isn’t limited to a few niches. While some fields are more likely to use editorial pictures, any subject can be shot in an editorial style. Editorial or conceptual photoshoots are used by numerous industries to publish their content.
Conceptual photography is another interesting and experimental take on photography. It uses design, themes, symbols and
other elements to illustrate an idea. It is used to create meaningful and powerful images that speak volumes about the topic.
Editorial and conceptual photography present a creative take on the story and the portrayal of emotions. This is why they
have gained tremendous popularity in the last few years. Individuals often need crisp and compelling editorial photos and
videos to add depth to their well-crafted personal narrative. In short, no industry has been able to resist the unparalleled
charm of editorial pictures.
Hitesh Malpani is a seasoned editorial and conceptual photographer in Delhi, India. His dedication and hard work in developing
his craft have led him to work with clients from various industries. He travels extensively for outdoor photoshoots.
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He plans his photoshoots in detail and executes the ideas carefully to ensure his vision is reflected in the pictures. His abstract ideas and creativity allow his photographs to evoke strong emotions. His editorial images have been published in prominent magazines and have been highly appreciated. As an editorial photographer and filmmaker in India, he finds solace when his photographs correctly portray his creative vision.
FASHION FILM || RANISA - A CLASS CALLED ROYALTY || RAJPUTI POSHAK
UDAIPUR || BY HITESH MALPANI
MYSTIQUE
IN THE WOODS