Advertising photography plays a vital role in advertising, branding, marketing and positioning of a brand. Images and films are used to tell a story and connect with the audience.
What’s the first thing that catches your eye in an advertisement? The image, right?
Images have the power to evoke emotions. A majority of the images that you come across daily are advertisements. People are consuming more visuals now than ever, with high exposure to advertisements.
An image in an advertisement is a decisive factor in determining if the viewer will read further.
A picture can speak a thousand words. Advertising photography is used to create visually stimulating images. These images are engaging, high quality, and they feature elements that create an impressive narrative. Photographs develop the viewers’ interest and persuade them to act in a certain way (like purchasing a product).
“Photography helps people to see.” This clarity has led businesses and brands to focus on creating appealing visuals. They aspire that their advertisements stand out and capture the attention of the audience.
Hitesh Malpani is a well-known advertising photographer and filmmaker in Delhi, India. He captures the essence of the products by creating a campaign that strikes a chord with the audience. Hitesh Malpani is a renowned commercial photographer in Delhi, India. He successfully combines his expert photography skills with consumer psychology.
It is rightly said that “Creative without strategy is art, creative with strategy is advertising.” Hitesh designs the campaigns on unique concepts that resonate with the brand’s identity. His photographs give the audience perfect sensory visuals, allowing them to connect to the story, the brand and the product.
He believes that his attention to detail has been a key contributor to his success as a photographer and filmmaker in India.