Advertising deeply respects the notion that ‘A picture speaks a thousand words’. Advertising photography and filmmaking creatively support the branding strategy of a company.
In an advertisement, what is the first thing that catches your eye? The picture, right? It is because images can attract and retain the viewers’ attention. Companies and brands require compelling visuals. It is imperative that the field of advertising and photography work closely.
Advertisements are a powerful branding tool. They use the elements creatively to create brand awareness, recognition, consistency and a strong brand image. Brands and companies often leverage advertising photography to create stimulating visuals.
Advertising deeply respects the notion that ‘A picture speaks a thousand words’. Advertising photography and filmmaking creatively support the branding strategy of a company. An authentic and creative representation of a product helps the audience connect with the brand and the product.
Brands and businesses rely heavily on their visibility. In this era of social media, advertisements can reach millions of people. Professional photographers and filmmakers design cohesive and eye-catching ad campaigns that pop out from the digital clutter.
The advertisements’ spectacular display of the product or service brings out the hero in the product or service. The realm of advertising photography and filmmaking is such: it helps people see! Brands use advertising to capture the minds and hearts of the viewers. Advertisements that form a positive emotional bond with the target audience have a high chance of conversion sales.
Hitesh Malpani is an advertising photographer and filmmaker in Delhi, India. Being a Commercial photographer in Delhi, India, he creates impactful and engaging advertisements. As a commercial and advertising filmmaker in Delhi, India, he is known for his ability to craft engaging and immersive atmospheres in the advertisements.