Fashion photography: Capturing the style essence
A creative photographer in this field must pay great attention to details. High-end fashion photography is not just about showcasing clothes but also about vision, creativity, concept and styling.
High-end fashion and photography have an eminent relationship. High-end fashion labels and brands advertise their products luxuriously and appealingly. Numerous elements like model, wardrobe, styling, hair & makeup, lighting and location are carefully integrated to create high-impact images. High-end fashion photography uses diverse setups to create flawless images that exude a glamorous feel. These images are crucial to effectively communicate the message of power and luxury. These high-definition images appear in lifestyle magazines and billboard campaigns.
All the components together lead to flawless and mesmerizing images. Companies use fashion photoshoots to build an image around their brand and the new collection. Professional models showcase a line of luxurious clothing and accessories to connect with the viewers. These images create curiosity and an interest that often leads to sales.
A professional photographer ensures that the campaign shoot portrays the right aesthetics. Hitesh Malpani is a fashion photographer in Delhi, India. He has worked extensively with high-end brands to design and shoot successful campaigns. His sense of angles, poses and background settings are clearly visible in his work. He carefully selects every element of his composition to create maximum impact.
Hitesh believes that the narrative of an image can define its success. He relies on his storytelling capabilities to rightfully portray the heart of the brand campaign. Truly, fashion is an art that has an innate power to reach the core of a viewer.
Oct 22, 2022
HITESH MALPANI | HM PRODUCTIONS